91% Of Businesses In The U.S. Use A CRM System
The professional world has quickly picked up on the importance of technological help for their business. Today, 91% of businesses in the U.S. use a CRM, or some form of a project management software tool. (Taylor, M. 2020). This software is now at the heart of every growing business, but how does this translate in the legal world? Well, for starters, 100% of the firms with 700+ employees use a form of a CRM, compared to the 44% of smaller firms with less than 700 employees (Przybyla, 2018).
What Are The Benefits Of A CRM?
So what benefits do all 100% of large law firms find in a good CRM? Large firms handle thousands of cases at a time. A software that manages all of the cases, and gives access to the right people in the firm can facilitate communication between attorneys and their clients. Moreover, they can also help with inter-firm connectedness. A good CRM can automate the daily tasks that you or your paralegal currently spend hours on, and make them become a menial part of your working day. Lawyers have found ease in scheduling emails, appointments, reminders, and document automation through a system that facilitates each task. For example, the right CRM can schedule emails to go out with pre-written templates to all of your new leads. in addition, add follow ups to schedule and get appointments set up, all at the click of a “New Client Workflow”.
Increasing Productivity And Mobile Work
One of the largest increases firm’s have seen has been in productivity. Specifically, statistics from Forester have shown that 50% of teams improved their productivity by using a mobile CRM. Furthermore, another report by Nucleus Research Report has found that for companies using a mobile CRM, 65% are achieving their sales quotas, while only 22% of representatives using non-mobile CRM have reached similar targets (Taylor, M. 2020).
Although there is a large increase in mobile use, the larger majority of users are still using the software through desktop or laptops. Surveys have shown that 81% of users are now accessing the software through multiple devices. What this means, is that people need access from every source. You should be able to check on a client’s case, set an appointment, schedule an email, and view your day’s tasks along with the reports through any of your devices. Waiting at the courthouse? Use your CRM, or project management software tool to send tasks to paralegals, schedule meetings or emails, or draft documents (prepared templates available also) while you wait, without having to pull out your entire laptop.
They’re Growing, Are You?
The CRM industry has seen staggering growth in the past years, with the CRM software being the biggest software market in the world, there is no slowing down. Every type of American business has found utilization, performance increase, and even sales increase when implementing a CRM software to their business, why not upgrade your law firm also.